After last year’s success, we released another album for the shepherd and his apprentice from our campaigns for COOP Jednota supermarkets. We can honestly admit that it is impossible to listen to, but it’s great for sticking stickers on. The stickers feature Slovak castles, mansions and characters from the legends described in the album. The album also includes a map to make it easier for children to remember where in Slovakia these monuments are located.
140 stickers were needed to complete the album, which may seem like quite a lot to some, but we thought we could give people more. In addition to the album and stickers, people could also buy an original board game with the same theme in the supermarkets. Additional tasks, playing pieces, quizzes and a matching pairs memory game with castles and mansions were available for free on a special website. Of course, the campaign also included a TV advert, where the apprentice presented himself (mainly to himself) as a handsome brave knight with long hair. However, his fate was sealed when his peasant told him to... Watch the video to find out.