The www.coop.sk website brings together all the information about what goes on at COOP Jednota Slovakia. You can learn about our latest special offers at COOP Jednota stores, find your nearest store, read news about the activities of the COOP Jednota Foundation, join competitions to win lots of great prizes, and much more.
Our task was to redesign the original website, which was now getting old and this was particularly apparent on mobile devices. When redesigning the website, we tried to get as close to the target group of COOP Jednota customers as possible. The landing page was composed of elements containing the information they search for most often. The design was checked through user-testing and eye-tracking with the actual customers of the retail chain.