The demand was to transform the existing leaflet communication and unite it with the current simple and straightforward visual identity. We had to come up with a simple system of connecting the visual with headlines that is adaptable for the whole client’s portfolio. Basically a whole redesign.
We’ve stuck to the simple visuality which works great for this client and is great for the product flyers as well. It enabled us to use bright and eye-catching colours that makes our product distinctive.
Visuals are always dominated by the combination of striking graphics and the headline “Cent after cent” which both cleverly and funnily characterize the product. The result proves that the product flyers don’t need to be full of generic photos from image banks and can be original and reflect the contemporary design and graphic trends instead.
Photos of happy families holding hands are a simple solution, but do you remember any of those? Can you recall what brand or product they promoted?