What do we miss most during the Christmas shopping rush? Peace. That’s why we decided to reach out to both existing and new customers with a campaign that will force them to slow down. Under the “Christmas peace at Polus” headline we focused attention on peaceful shopping and the peaceful Christmas which customers will experience by shopping at Polus.
We also needed to communicate the activities prepared by the shopping centre during December. Christmas markets are an essential part of winter, offering a colourful range of Christmas decorations and presents throughout the month. Children could look forward to an entertainment program, and both younger and older cheeky little guests came to “Čertovská škôlka” (the Devil’s School) for Saint Nicholas Day.
We therefore designed the visuals with a happy Christmas atmosphere and the results were primarily outdoor formats. We also communicated online, where we used social networks – Facebook and Instagram.