The work done by the people from the Plamienok not-for-profit organisation is just as amazing as it is demanding. We are therefore proud that we have had the opportunity to prepare their campaign for several years now. The goal of this year’s campaign was to attract as many donations as possible from individual donors and raise awareness of Plamienok’s activities.
The most difficult thing for the people working at Plamienok is knowing that their little patients’ lives cannot be saved. The only way to help them is to enable them to stay at home with their loved ones, where they feel best. And this is what Plamienok does – it provides families with the necessary medicines, equipment and also medical and psychological support.
To achieve maximum impact with our campaign, we took a slightly different approach this year. And it paid off. In our promotional video for Plamienok, we help people get an insight into the situation of parents with terminally ill children. The video produced such strong emotions that even we were left speechless when watching it.
The campaign ran in the online environment only – on Facebook, Instagram, Google banners, Gmail and YouTube, and we also supported it with a series of press releases.
Thanks to its strong emotions, the video also successfully spread organically – it was shared nearly 800 times, and compared to last year’s campaign, we achieved almost double results in terms of the number of conversions.
We hope you liked the video too, and that you are perhaps even among those we managed to convince to become a donor to Plamienok.