Our client, the Wüstenrot insurance company, came up with an interesting product: family travel insurance, which you take out for yourself and it then applies to other people with whom you go on holiday with during the year. This means you can use it not just for your family members but also for any other adult and any two children or minors.
It makes sense, as it is common these days that couples with children don’t ‘bother’ to get married, partners often have children from previous relationships, and of course there are same-sex relationships.
So, with family travel insurance from Wüstenrot, you insure your family and then you are insured to go with your friend a month later without children. Or other people. In this way you can combine people like in the comedy film “I Enjoy the World with You” and set off without having to worry about anything.
In line with the visual identity of Wüstenrot communications, we prepared a campaign that shocks people, in the style of a tabloid headline, with the news that family travel insurance is now also for non-families and that’s the way it should be.
In addition to print and outdoor formats, the campaign is also running in the online environment and on social networks, bringing the sweet and funny ‘tabloid news’ you really want to know about.
The campaign also includes native articles.